Using knowledge developed by SiriusDecisions, we can help you hone in on core areas that require collaborative strategies to push leads through key zones in the pipeline, including rapid-entry, intra-pipeline, and last-mile zones.
Rapid-entry
Our data modeling and telemarketing services fill the top end of the pipeline with highly targeted, pre-qualified leads that have a much greater propensity to purchase.
Intra-pipeline
Our one-to-one creative capabilities in deploying tactics, developing creative, creating content and leveraging data allow us to identify the best stimulus to move leads to a close.
Last-mile
At the bottom end of the pipeline, our data-driven and sales-enablement content and tools pinpoint offers that keep prospects flowing speedily towards a close.
LIFT helps marketers fill gaps in buyers’ knowledge that is required to propel them through the pipeline; educate prospects in being buyers to reduce perceived risks; and identify financially beneficial offers to close a sale. The trickiest aspect of pipeline acceleration is the intra-pipeline zone and collaboration with sales is key. Find out more about how LIFT can accelerate your pipeline in the following ways:
- Accelerate Pipeline
- Interactive Tactics
- Direct Tactics
- Teleservices
- Dynamic Creative
- Thought Leadership
- Interactive Content
- Calculators and Sales Tools
- Automate Marketing