- Gather Insight
Data Mining
Market Research
- Target Markets
- Internal and External
- Factor Profilesl
- Relative Targeting
- Understand Buyers
- Persona Profiles
- Buyers Journey Mapping
- Plan Campaigns
- Messaging Strategy
- Offer Strategy
- Tactics and Touch Strategy
- Information Collection Strategy
- Choose Function
- Build Reputation ("Seeding")
- Create Demand
- Enable Sales
- Accelerate Pipeline
- Nurture Leads
- Optimize Tactics
- Interactive
- Direct
- Teleservices
- Develop Creative
- Data Mining
- Market Research
- Create Content
- Thought Leadership
- Interactive Experiences
- Calculators and Sales Tools
- Leverage Data
- Affinity List Sourcing
- Data Quality Improvement
- Data Mining & Analytics
- Launch System
- SmartStart
- SmartXchange
- Manage Process
- Contact Management
- Lead Management
- Campaign Management
- Marketing Measurement
LIFT applies SiriusDecisions’ demand creation tactic optimization principles to better understand how tactics best match with buyer needs, and to choose (and adapt) tactics appropriately.
Common sense tells us best-in-class marketers are getting better bang for their buck. They are neither “lucking out”, nor have they found the Holy Grail (a perfect set of demand creation tactics). They’re applying:
- Demand type sensitivity – the right type of tactic matched to one of the three core types of demand, depending where you’re prospects fall.
- Portfolio integration – a series of related-, insight- and technology-based “touches” across the right tactics for the right prospect at the right time.
- Buying cycle sensitivity – the right type of tactic matched to where prospects fall in the buyer cycle.
- Role in multi-part scoring – an evaluation/scoring of lead activities/interaction (in three categories).
- Tracking – the measurement of not just responders to tactics, but the buyers (sales has been doing this for years).
- Leveraging – tactical leverage is not just the art and science of generating and nurturing leads, it is taking deliverables from those specific tactics and spinning them into tools, collateral or training materials for inside, field and channel sales.
LIFT takes into account the above principles, and the best practices that support them, to ensure maximum value for your tactic spend. We excel at optimizing the following tactic services:
Interactive
How can you be sure your web site is providing the type of content your buyer is looking for? Is there a chance that promising prospects are slipping through gaps in your email messaging? How do you nurture leads using LinkedIn, or Facebook, or Twitter?
The secret to developing great interactive does not reside in technological bells and whistles, but — you guessed it — how strategically you align it with demand creation principles.
LIFT takes into account the above principles, and the best practices that support them, to ensure maximum value for your tactic spend. We excel at optimizing the following tactic services:
- Web Design and Development
- Integrated Interactive Marketing
- E-commerce Development and Consulting
- Social Media Marketing
- Email Marketing on the Eloqua Platform
- Search Engine Marketing
- Custom Application Development
- Intranet & Extranet Solutions
- Web Hosting
- Microsoft Hosted Exchange for Corporate Email
Direct
Personalized DM (no matter what you call it — digital-variable offers, dynamic-content, personalized-communications, data-driven-marketing, one-to-one offers) is the art and science of customizing content to make it relevant. Without a grounding in demand creation knowledge, it’s impossible to know what kind of words and images to which a buyer will best respond.
LIFT is a pioneer in personalized DM, having built some of the most sophisticated and successful campaigns in the business. We have the awards to prove it. Tap into our expertise at combining data with creative to maximize your response in these services:
Direct Mail Email MarketingTeleservices
As organizations recognize the value in demand creation, teleservices are becoming a preferred tactic. Hard to believe? Best practices show that teleservices generate leads, enhance lead qualification, nurture leads and close sales. With best-in-class technology and bilingual teams across all North American time zones, LIFT manages and executes millions of calls per year for demand creation campaigns. We combine our knowledge of demand creation best practices with insight gained from making countless calls to maximize teleservices performance and integrate it easily and seamlessly with your internal systems. Our roster of services include:
Telemarketing Telesales Teleprospecting Customer Support