The most successful campaign executions, certainly from a revenue perspective, incorporate demand generation best practices. LIFT is an expert in developing traditional marketing tactics and we are one of the only agencies in Canada certified in demand creation best practice.
Creating demand hinges on five core marketing functions. You may find the average agency is good in one or two, but rarely in all five. As a certified SiriusDecisions demand creation agency, LIFT’s best-in-class services cover all of the important demand functions, no matter your marketing role or campaign needs.
BUILD REPUTATION (“SENDING”) ENABLE SALES CREATE DEMAND ACCELERATE PIPELINE NURTURE LEADS
If you had an unlimited budget, what would you spend it on? Two white papers? Three white papers and a case study? In reality, marketers are forced to make even tougher tactic decisions with limited budgets. LIFT is an expert in using SiriusDecisions’ demand creation tactic optimization principles to design campaigns and strategies that convert more leads into sales and maximize marketing’s performance.
INTERACTIVE DIRECT TELESERVICES
Knowing your buyer’s pain points, needs and drivers, courtesy of demand creation best practices, is one thing. Developing creative based on those – that is relevant and powerful – is entirely another thing. LIFT’s foundation in demand creation best practices underscores our award-winning personalization process, resulting in campaign creative that consistently satisfies the aesthetic and financial demands of the boardroom.
DATA MINING MARKET RESEARCH
Relevant content and immersive experiences are the fuel that powers demand creation. LIFT’s team uses specialized planning tools to develop custom content in the following areas, which can be leveraged across multiple channels.
THOUGHT LEADERSHIP INTERACTIVE EXPERIENCES CALCULATORS AND SALES TOOLS
The least leveraged asset in most organizations is customer data. Today, best practice knowledge in customer analysis and automated marketing turns untapped data into demand generation gold. LIFT’s services can help you determine who your best customer types are, target like-type markets, and deliver highly personalized offers through dynamic, multi-touch contact strategies that leverage your customer data to the fullest.
AFFINITY LIST SOURCING DATA QUALITY IMPROVEMENT DATA MINING AND ANALYTICS