SOLUTIONS
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DYSFUNCTION JUNCTION
Winds of Change
When asked to comment on why one should take the time to build out lead nurture campaigns that conform to the buying cycle, he replied: “You can’t fertilize a field by farting through a fence.”
The Marketing Automation Comfort Zone
One of the most exciting parts of my job is being present to watch the light bulb turn on in people’s minds – that moment when their fear of the unknown starts turning into recognition of possibility. This morning’s meeting, one where we typically preview a client’s first automated campaign, was one of those moments.